Building a personal brand in advocacy: Workshop with Jan Januš from Legalweb

In June, we welcomed Jan Januš from LegalWeb to our office, who prepared a workshop for our team focused on building a personal brand in advocacy.

Building a personal brand in advocacy is a strategic, long-term investment in your professional reputation and credibility. In a crowded marketplace, technical competence is simply the baseline. To truly stand out, advocates must build trust through an authentic, recognizable, and consistent professional voice.

During the workshop, we discussed how to effectively communicate your expertise and how professional content, publishing activities, speaking at conferences or activity on social networks contribute to building the trust of clients and the professional public. A personal brand is not just an individual's business card - it is also part of the reputation of the entire law firm.

The workshop was led by Jan Januš - a lawyer by training, content creator and founder of the LegalWeb.cz project. In the past, he worked as the editor-in-chief of the magazine Lawyers & Business, a legal analyst at the Economia publishing house and the moderator of the podcast Jízda dějinami. He has been involved in legal media, PR, marketing and personal branding for a long time.

The workshop was met with a very positive rhetoric and the participants took away a number of practical recommendations and inspiring ideas for further professional development.

We thank Jan Januš for the inspiring meeting and all colleagues for their active participation in the discussion!